13 March 2006
BlueTrim
Posted by Ryan Sarver under: Business; Entrepreneurship; Technology .
So there have been a few changes in the past month that I have been very tight-lipped about. I have been working on a new business, coined BlueTrim, which has consumed my full and utter attention. So let me fill everyone in and give you a little teaser.
We are thrilled to announce that we will be giving a “sneak peak” at the next WebInnovators meetup, hosted by David Beisel of Masthead Venture Partners. Attendees will not only get to see the first public demo of the platform, but we will be counting on them to help us shape the features as we move forward.
BlueTrim is going to be an online real estate listing database offering listings for properties for sale and for rent. BlueTrim is aiming to change the way people research, search for and find their dream living space. We are leveraging new technologies with a rich database of local information to aid users in their search. BlueTrim will be an open system, allowing brokers, principal owners and landlords to post their property to the system. While Craigslist does a fantastic job of allowing all types of people to post to their site, they fall short in helping a buyer find what they need and don’t offer real estate-centric tools that most buyers have come to expect.
We are working on aggregating the vast amounts of latent information available in public records and dispersed in the corners of the internet to enrich each listing and give each user a better perspective of the history and local nuances of the property. A recent study showed that a typical home buyer spends 7 weeks working with a broker to make their purchase while a buyer that has done their online research spends an average of around 2 weeks to make their purchase. This means a lot to us and our goal is to help educate every buyer during their search.
We also don’t want to forget the power of community. BlueTrim is very focused on building a tight network of users around their specific community and hoping to foster communication amongst them. If you have questions about a specific street that you are looking at and the amount of noise at night, we want to put you in touch with users that might have an answer for you.
This all becomes possible by initially focusing our efforts in a specific metro and in our case the Boston Metro area. Not only do we live in Boston, but we have a passion for the area and feel that it is an ideal place to launch. Boston offers some of the highest quality of living to professionals, students and educators alike while still being very nuanced and that can make a search a very difficult one at times.
There is so much more to talk about, but we can’t give everything away just yet 
So stay tuned…
So if you are local, we hope to see you at the WebInnovators event coming up on March 20th. If you are interested in that event, you can find out more information and RSVP by going to the site for WebInno5. You can also submit your name and email on the BlueTrim website so that we can keep you informed as we approach the public beta.
